Tuesday, 30 September 2014

Grace Poster Analysis

Image:


With the grace poster, the image chosen is relatively simple. It has a clear contrast around it which, in comparison to other horror film trailers we have analysed, is unusual. This could easily be done to show the audience that this horror film is like no other. The baby bottle used is obviously the main image on the poster; it seems to be filled with blood and a fly is on top. The image gives the first insight into what the movie is about, the baby bottle clearly shows that the film is based around a baby, and connotations around flies tend to be they are attracted to rotting objects.


Language:


There is not much language used on this poster, it has the name of the movie “Grace” at the bottom. Also at the top centre it has the words “Love Undying” . I think the pragmatics behind these words may mean, that no matter what happens, whoever you love, it is undying; meaning you shall never and should never stop loving them. And taking the thoughts based around the picture – the fly – could show that a character is rotting, that they should never be unloved. It also has the information at the bottom, which shows who the production company is and the casting directors etc.


Lighting and Colour:

This poster is relatively light in comparison to others, and there also not much colour used. The background of white really helps the blood red to stand out.  The title of the film is also in red “Grace” the semantic field of reference and connotations around this could be that there is a connection between the blood in the baby bottle and the character Grace (the baby in the film). The eerie colours that are used – distressed white and red – really help to emphasise the eerie nature of a horror movie. Not many horror movie’s poster are in lighter colours, they tend to be in dark colours and low key lighting, so this aspect really helps this poster to stand out.  

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