As Above So Below trailer analysis

The trailer began with the green screen showing the appropriate age of the audience. It then moves onto the first clip, paired with dialogue from the main female character. The character has a clear English accent and has a light, happy tone, high key lighting is used in order to lighten up the mood of the film.

After the audience have a quick introduction to the female character, it straight cuts to the two production company names; Universal and Legendary.

After the production company names were presented, it showed more footage from the film. It was from this that I realised that they used the hand held camera technique, giving the impression it was a home video made by the characters.

Like the Insidious trailer, 21 seconds into the As Above So Below trailer it began to flip from scenes from the movie, to written information about the film. This helped us understand more information about the situation the characters are in.

After we have learnt more about the background of the movie, low key lighting is used as the characters enter the underground of Paris. Tension begins to build as the music gets louder; it is an eerie sound with loud beats in it at appropriate times.

  

The camera technique used by the director was mainly hand held camera. This really helped to place the audience in with the characters, making you feel like you were there. It also helped to emphasise the frantic nature of the situation when times of scares happened. The non-diegetic music begins to sound creepier and the large beats work with the jumpy scenes that are starting to happen.

Around this period in time of the movie, it gets really dark as low key lighting is used, everything gets quiet and this enables tension to build around the situation.  The scenes begin to fade from darkness to the scared characters, allowing the audience to understand the emotion around them.

We also begin to learn more about the characters background – the piano (we learn that one male had a piano when he was younger), I like this as it makes you have some form of deeper connection with the characters. Once again it straight cuts back to the production company names, in order to keep them fresh in the audiences minds.

When spoken dialogue is heard, no music is played in order for the audience to listen to what they are saying, this helps us build on the connection with the characters and fully understand the current situation.

At 1.55 in the trailer, once again the trailer flips from film scenes to information about the movie. The music is now a lot louder and there is a faster pace between clip transactions. Tension is built majorly due to this.

When the fast pace transactions have finished, there is one last scare – which is common in most horror movie trailers – and finally we are left with the name of the film. One last film clip is shown after that, and then the trailer is over.

As Above So Below is a really good film trailer and we will definitely take some of their film decisions into consideration when beginning to make our own film.

As Above So Below trailer: