Research and Planning: Magazine Font Analysis

Magazine Font Analysis

 

 

The font used for the masthead in magazines in the horror genre are quite specific and unique to the type of magazine. The masthead used in "Scream" is in the colour red to represent blood and also the font resembles blood dripping. This fits in with the genre of the magazine and also the tag line"Blood, Guts, Gore and More!". The colour red has connotations of danger and blood and it it also a colour that stands out to an audience. The word 'Fang' is associated with vampires and blood and the word 'Goria' is associated with gore and horror, this overall means the readers of the magazine are 'fans of gore'. Gore films often include a lot of violence, fighting and blood this could show the target audience are probably fans of Slasher horror films. The font for the masthead is effective as it resembles the shape of fangs. Again the colour of the masthead is red, the colour used by many film magazines such as Empire. Both Fangoria and Scream use a white outline in the masthead to make it stand out on the page to the reader.

 

Horror Poster Font Analysis

These fonts are from different horror film posters, when looking through all the posters I noticed that the colours scheme is red white and black as these all connote the horror genre. Red has connotations of horror, blood and gore. Red is widely used to indicate danger. The colour black has connotations of death, evil and mystery. Black is a mysterious colour as it is associated with fear and the unknown.

The first font ‘The Uninvited’ is all in lower case letters, white in colour and the font is easy to read as the background to the poster is dark in colour to make it stand out. The font appears hand written giving a scary feel to the audience as if it has been written by a villain.

The second font ‘Sinister’ is all in capital letters. It is black in colour and the font stands out as it is emboldened. There is also a shadow underneath the letters giving it an eerie feel and fitting in with the horror genre.

The third font ‘Orphan’ is in both capital and lower case letters it is again white in colour on a dark blue background so that it is easy to read as it stands out boldly. This font also looks like it has been written by hand and not computer generated, almost as if it has been written by an orphan.

The last and final font is ‘Insidious’ this font is slightly different to the other fonts, The font is red and white following the colour scheme of horror. The two letters 'S' and 'I' are the only two in red which may be noticeable to an audience and intrigue them to learn more about the film. Again the text is placed on a black background.

Research and Planning: Magazine Title

Research and Planning: Magazine Title

 

We have chosen the name "Screamzine" for our magazine title as we did some audience research and this was the most popular choice. 

Research and Planning: Film Title

Research and Planning: Film Title

We have done some research into the titles of different horror films and how effective these are. It is important that a film title is catchy and intrigues the audience into watching the film. We researched some of the most successful horror films and found that they tend to use one word titles for their films. Examples of this is in, Saw, Scream, (The) Grudge, (The) Others and (The) Exorcist.

From this research we came up with a number of film titles we like for our film trailer storyline which is a psychological horror about a clown. We used some one word titles and some longer titles and then asked an audience which they preferred to help us make our decision of which to use for our film trailer. These are our results:

Initial Ideas

Trailer Questionnaire

Questionnaire Analysis