Tuesday 14 October 2014

Research: Teaser Trailers

“A teaser trailer or preview is an advertisement for a feature film that will be later shown in a cinema setting. The term “trailer” comes from their having originally been shown at the end of a feature film screening. This method did not last long, because people tended to leave the cinema after the films ended, but the name has stuck. Trailers are now shown before the film.

Film companies use teaser trailers as a way to promote their film to get it noticed. The trailers can vary in many ways, some being most successful as they use mysterious footage from the film itself which makes the audience immediately intrigued.

The trailers can vary in time depending on when it is being shown they can be anywhere from 30 seconds to around 2 minutes. The 30 second trailers are generally shown in between programmes on the TV these allow many different types on audiences to see the trailer and if they are interested seek out the full length trailer. Other longer trailers are often show in cinemas but only the trailers of the same genre and age certificates are shown.

For this coursework we have been instructed to make a trailer and the genre we have chosen is horror, the sub genre being psychological. We want the trailer to be short and snappy showing the scary and most interesting parts but not to many to give away the whole story line, but interesting enough to make the audience intrigued and want to find out more.

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